“International Insurance Company” ALC is our long-time partner and friend. Together we have made six calendars, as well as other printed materials.
The calendar for 2017 is based on the idea of correlation between affordable insurance and the benefits the client receives.
The calendar’s plot is built on surreal collages showing an insurance case or circumstances under which it might occur. The composition is juxtaposed with an image of an item the cost of which matches the cost of the policy. For example, the insurance for travelers’ costs approximately as much as beach flip-flops.
It becomes obvious that the guarantee of safety is much more valuable than the cost of the insurance itself. The company’s calendar for 2017 illustrates this idea vividly, thus becoming a promotional material.